Welcome to the FCVB Impact Dashboard! We're proud to serve as the driving force behind Gillespie County’s thriving tourism industry. Our team works tirelessly to showcase our county’s charm to visitors from across the globe, and the results speak for themselves. In 2024, tourism generated a remarkable $175 million in visitor spending, supported 1,200 local jobs, and contributed $17 million in tax revenue to our community according to TravelStats.
Through strategic marketing and sales initiatives, we help our local economy flourish. Whether we're distributing visitor guides, enticing group travel, answering calls from future guests, or analyzing tourism trends, every effort aims to strengthen Gillespie County’s position as a premier Texas travel destination. This dashboard offers a transparent look at how tourism dollars create lasting value for our community.
VISITOR DEMOGRAPHICS
visitors chose Gillespie County in Q1 2025
↓3.6% vs Q1 2024
85.1%
visitors from Texas
87.2% in Q1 2024
VISITOR ORIGINS
GEOGRAPHIC DISTRIBUTION
Data Source: Zartico and Placer.ai
ECONOMIC ACTIVITY
Sarah begins her weekend by checking into a charming local B&B, supporting one of our many family-run accommodations that give Fredericksburg its unique character.
$419
$462 in Q1 2024
The day is spent exploring local wineries and enjoying guided tours, directly supporting our tourism activities and creating memorable experiences.
$88
$112 in Q1 2024
Sarah enjoys dinner at a local restaurant and visits a wine bar, contributing to our vibrant food and beverage scene while supporting local establishments.
$96
$96 in Q1 2024
Before heading home, Sarah visits Main Street shops, purchasing local artisan goods and souvenirs that support our retail community.
$145
$182 in Q1 2024
ECONOMIC RISK
Source: Travel Stats 2024
YOUR FCVB TEAM AT WORK
From eye-catching billboards to targeted web ads, our FCVB team ensures Fredericksburg remains a must-visit destination. Here's how we connect with potential visitors and inspire them to return.
High Traffic Billboards in Austin and Dallas
Full page ads in Garden & Gun and Texas Monthly
6% increase in visitation but 26% increase in overall in-destination spending
526,291
598,125 in Q1 2024
Total Website Sessions
04:37
4:15 in Q1 2024
Average Time on Site
373,037
422,857 in Q1 2024
First-time Visitors
Our digital marketing efforts drive significant website engagement, with visitors spending quality time exploring what Fredericksburg has to offer, ultimately converting to real-world tourism that sustains our local economy.
SOCIAL MEDIA IMPACT
55,000
Average Monthly Reach
COMMUNITY VOICES
Hear from our residents about their Love for Fredericksburg and see our stewardship campaign efforts in motion
LOOKING AHEAD
We are enhancing our visitor center to create a welcoming ambience that truly represents the charm of Fredericksburg.
A complete website refresh is underway to deliver a fresh, modern look and a more engaging digital experience.
We’re restructuring our media strategy to efficiently reach and drive more visitors to Fredericksburg.
JOIN US
Join us in shaping the future of Fredericksburg's tourism. Whether you're a local business owner or a community member, there's a place for you in our story.
Contact Us Today